Category Archives: Stadler


Facing the facts, Linkin Park style.

If you’re a new author, the struggle may be to try to write the perfect book. You’ll want the plot to be just right, every word to flow together, the world to be intriguing, and the list goes on. This is a great way to be, but in the end, you have to get the book out.

I find that a lot of new authors spend years on the first novel, and what ends up happening is that they’re getting so far behind the authorial writing curve that by the time their book is published, the market and the trends have changed substantially.

The experts on indie publishing are saying that the author gold rush is over, so those making it big on book 1 are few and far between.

Here’s the good news though: if you’re not in this for the money, then that should actually be fine with you.

Why? Because it allows you to build your business. Yes, your business. Writing is the art; selling is the business. And we have to view ourselves as entrepreneurs. If I didn’t look at myself this way, I would have quit a long time ago. I’ve thrown money all over the place, trying to find the right cover designers, the right marketers, the right this and that, and if this were just money that I was bleeding into a hobby, then I’m not sure I would be okay with that.

However, when I consider the fact that all new businesses and entrepreneurs make tons of mistakes early on, then I can stomach the losses with my chin up.

And here’s the exciting thing. Writing is a business that will always, always, always, have a product to sell, especially with the ebook boom. It’s not like we have to pay for our creativity as a person selling energy drinks must pay for materials and such.

We have an endless supply of resources, and you can scrimp by with covers, selecting inexpensive options such as (a place where book covers can be created for 5$). Skip Starbucks for a day, and buy a cover!

But we have options as writers. However, the number one thing is to get your product to the people, and let them judge it for you. There are fans for literally every quirky genre out there. And now, more than ever, readers have the ability to lock themselves into their true niche markets, since there is such a wealth of writers out there.

Don’t be discouraged at the endless writers who are surfacing. Some have come into the business and left within just the 2 years that I’ve been around. I’ve seen new authors hold on and edit and tweak their new manuscripts to exhaustion, never giving themselves solid deadlines to get their books out.

But, if we view what we do as a business, that is not acceptable. And if you can’t put out new content and new material regularly (every few months or so), then this business is not for you.

That’s the harsh reality. But listen to this. If you hunker down and decide to write 1000 words a day, you can literally write a 100k word book in just over 3 months. That’s easy!

And look at it this way. If your novel is 75k words, then that’s a 2 and a half months. Add some time in there for editing, and you’re on track for 4 books a year! That’s remarkable.

You have to see yourself as a businessman/businesswoman if you want to be a full-time writer. Those who struck it big 3 and 4 years ago fell into the ebook boom and were lucky that the market was expanding. But now, we don’t have that option. The race is not given to swift, but to him who endures to the end.

Keep writing, keep writing, keep writing!! I’m such a champion for people who want to follow their dreams. But I get frustrated, because sometimes people don’t understand the level of tenacity they have to have to make it in this business.

Do you need to be a salesperson? Not really. Do you need to be a smooth-talker and go to conferences and retreats and the like? Nope! But you do have to sell, and you do have to learn the business. You have to be willing to fail. Because when you fail—and you will—that’s when you learn to get up, grit your freakin’ teeth, make a cup of coffee, pick up that laptop, and crunch out some words until your coffee is cold and stale.

Make goals. Make deadlines. Meet those goals. Tell yourself how you’ll feel when you don’t meet those goals. There are goals set for us every day at our jobs! Every single day! And we have no problem with them, because someone is holding us to them.

What about your goal to be a full-time writer though? What about that goal? Who’s holding you to it? No one. No one except your dreams. And your dreams are literally screaming at you every day to get up and produce! Stop making excuses. Stop letting yourself watch Vine after Vine or send Tweet after Tweet or take Instagram after Instragram or watch YouTube video after YouTube video. Stop reading about writing to pretend that you’re writing. Stop acting like merely thinking about the book constitutes as writing the book.

It doesn’t. You can effin’ do this! I promise you, you can. You can and there is a market waiting on you. You have everything you need to be successful. Don’t let another month pass without cranking out some words. You can literally have 30k words written by 3/17.

Think about that. That’s roughly a third of a book. Don’t worry about perfecting it. Just get it done. And once it’s done, then you can fix it. And here’s the thing. Once it’s done, you’ll be more motivated to fix it, because you’re that much closer to being finished.

 Get back in the game, get your head on straight, and follow your dreams!



Anyone can author a book. Not everyone can be a storyteller.

Have you ever listened to someone tell a story and think, “Man, that had all of the elements of a great story, but something just didn’t hit home”? Or have you ever listened to someone tell a story, but you found yourself filling in the details? These are two instances that the person telling the story was not, at that particular instance, being a good storyteller.

Were they telling a story? Sure. But were they being a storyteller? Not exactly.

Here’s an example:

1) There were two children, and one of them ended up getting kidnapped. It was pretty sad.

2) A boy of eight and his younger sister drifted away from their parents at the supermarket. No sooner had they left their mother’s side did a nondescript man of no less than forty invite the two of them to follow him to his car with promises of treats. The boy and his sister were never seen again.

Number 1 is just facts. Something you hear and shrug off. Number 2 gives those facts texture. It lets you put the children in a situation where the reader sees danger coming but can do nothing about it.

What happens with many authors is that they have a tendency to want to finish the story rather than tell the story. Having facts and events and emotions doesn’t make a story. Stories need movement and transition and momentum, kind of like pistons in an engine. Slowly they build and build until there’s a fluid motion.

It’s not enough that your hero came from rags, found a sword, and now must save the world. There needs to be texture to it.

Here’s another example.

1) The hero found a sword and he went to save the world.

2) Stout-hearted Hayden reached down and wrenched Excalibur from the stone. “If this is what I must do, then let it be done with honor.”

The two statements are saying the same thing, but one of them tells the progression of facts, as a reporter does with the news, and the other lets the motions of the character tell the story.

“Motions of the character tell the story.”

Let me reiterate that point. A good storyteller is able to tell a story…without telling a story. What the heck does that mean? It means that the characters are experiencing the story which allows the story to be told.

Look at the example above. One tells you that the hero found the sword. Two lets you see the hero find the sword and understand what he realizes he must do with the sword.

You’ve heard of the “show, don’t tell” adage. Well, this is what this is. Telling is reporting. Showing is storytelling. And if we want to be appreciated as authors, we in effect, cannot be authors. We must be storytellers! Story is King.

The Pioneers Trilogy – Get all 3 for $3

For the first time ever, I’m running a sale on the complete Pioneers Saga.  $0.99 each!

Get yours before the sale ends!

Surgeon General’s Warning: May cause sleep deprivation. Read at your own risk.


Extracted US | UK     Infused US | UK      Refined US | UK


Thanks to everyone who grabbed a copy of The Girl with the Scar. Since the free campaign was such a success (#234 in free category with #3 in epic fantasy category), I’ve decided to extend it for ONE MORE DAY. Free digital copies will be available for download until midnight 4/13. Get it while you can!!





—— As a tribute to The Black Lands‘s scheduled release date of 5/23, take a free digital copy of The Girl with the Scar today!

Free on Amazon

Free on Amazon



Making a believable character whom we can all route for is tough. Yet, I was able to find a great example of how to draw the reader in with this video clip of Katy Perry’s “Roar”. Remember, you promised not to judge. Continue reading

Guest Post #3 – William Stadler ‘Stadler Style’

Here’s a guest post I did some time ago. It may be of interest to new writers.

Illa Poeta

Day 3 of our Guest Post Week has arrived – I hope you have enjoyed the series so far. Today we have William Stadler from Stadler Style and I’m so excited that he agreed to be interviewed. I have followed his blog from the very beginning and I have a habit of printing out his ‘Tip’ posts to refer to – he publishes the best tip posts! New or established writers please heed my call…..Visit his blog! It will not disappoint!

Ok, so here is the interview. Enjoy 🙂

1/ What Inspired You To Write Your Current WIP/Published Work?

This is such an interesting question. I’ve always enjoyed writing. I can remember back in second grade whenever we’d have writing assignments, and the teacher would give us six or seven lines to fill in. I’d use those seven lines, and then I’d turn the sheet over and fill up half…

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11 Tips How to Create Web Content Without Writing

Awesome blog!

Savvy Writers & e-Books online

Web Content


I get this questions so often from new writers, book marketing clients or those who start a new blog or website for the first time: “What shall I write on my blog?” It surprises me always to hear this from authors, that have written 200 or 300-page manuscripts …

Creating Content Without Writing A Word?
Is that possible? Well, a couple of words, headlines or introductions should be always there, along with links to other websites, photographers or resources. All writing – and if it is only one single sentence should contain keywords for Search Engines to find and increase the ranking of your web presence.
Great content doesn’t only come by way of articles, it can be:

  1. Photos
  2. Videos
  3. Podcast
  4. Re-blogging
  5. Slide-Shares
  6. Guest posts
  7. Infographics
  8. Lists
  9. Snippets from your book
  10. Polls / Surveys
  11. Research for your book

Brainstorm what kind of photos you…

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Halloween Read: The Girl With The Scar

Check out this article about the Girl with the Scar!

Savvy Writers & e-Books online


Just in time: William Stadler’s new series THE GIRL WITH THE SCAR.  Book one is the perfect start into the Dark Connection Saga Series, and a great read on 263 pages. If you liked his first three books of the Pioneer Series:  EXTRACTED, INFUSED and REFINED, you will love THE GIRL WITH THE SCAR too.


“Burned by fate…inflamed with destiny.”
Genevieve Solace, a sheltered 15 year-old girl, lives with her wearied mother, Maria, and her cavalier brother, Edward. All her life she’s been plagued by inexplicable seizures that only seem to be getting worse, seizures so violent that she’s left unconscious for days at a time. 

The king’s Raiders have been hunting her for as long as she can remember. So, in search for safety, she and her family have found refuge in a modest cottage on the outskirts of Kalarn in a small village known as Green Planes.

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So THE GIRL WITH THE SCAR is available!

Burned by Fate, Inflamed with Destiny

Genevieve Solace, 15 years-old, has been plagued by inexplicable seizures her entire life, some so violent that she has been rendered unconscious for days at a time.

Hearing of her neurotic episodes, the King’s Raiders have been hunting her, the Girl with the Scar, though she has been able to escape the reach of their hand…until now.

Ripped away from her wearied mother Maria and her cavalier brother Edward, Genevieve is catapulted into an epic journey that is sure to quake the entire kingdom of Kalarn.


Available NOW:

Available NOW:  Smashwords